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Strategy without diagnosis is just guesswork
In a world full of noise, John brings clarity, simplicity and depth to what works in marketing today. His diagnostic-led approach shows what to fix and scale, treating marketing as value creation and delivering practical strategy that guides implementation, delivery and commercial results.
Over 25 years, John Speers has diagnosed and developed more than 40 brands, shaping strategy and brand DNA, defining audiences through data and research, creating distinctive brand assets, then integrating these across advertising, platforms, social, content, influencers, and experiential activation to deliver measurable results.
John Speers
John has won more than 70 global awards for marketing effectiveness, is a key note speaker and is the only marketer to have received three Effies in destination marketing. Combining human understanding with the most advanced AI-led marketing diagnostic tools, he delivers results across real estate, destinations, travel, hospitality, leisure, wellness, automotive, FMCG, retail, technology, and finance.
Charlie Beauchamp
Extracting optimal value from sports partnerships for BP, Ford,
GlaxoSmithKline, Heineken, adidas, Castrol, Nokia and Standard Life. Since
2009 Charlie has been working in KSA on a wide range of projects including
the creation of a commercial framework for the Saudi Premier League,
drafting a Blueprint for Saudi Arabian Football Federation, staging and
delivery of x 3 Saudi Super Cups in London and working with Saudia, the
Ministry of Sport, PIF and Neom ensuring maximum return on investment is
gained whilst helping upskill Saudi nationals in the sports marketing sector.
SAUDI TOURISM AUTHORITY: audience and product development driving the most integrated campaigns with 73% increase in arrivals and 207% in spend
JEDDAH CENTRAL DEVELOPMENT: built a $20b GIGA development brand from scratch as a true strategic destination, 30m views and 240% digital uplift with VR experiential realisation
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JNTO: identified visitation pillars driven with immersive digital campaign lifting engagement 600% and post-covid visitation 47%
ONE&ONLY: strategically repositioned, developed content and comms tripling engagement, increasing room nights 44% and revenue 35%
ARUBA : strategically positioned & drove the most searched island in the Caribbean with a 7-fold increase in visitation and $1.5bn additional spend
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TASMANIA: repositioned brand increasing high net worth audience 48% with 84% increase in engagement
VW: brought business first to Australia with a major sales high and posting record growth
NEWS LTD: first to manage both Daily Telegraph and Sunday Telegraph business significantly enhancing Sports credentials
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GUYANA: drafted the first 5 year sustainable marketing plan in collaboration with United Nations and World Bank
BURGER KING: discovered a single powerful insight as ultimate proof the burgers were better
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DELL: first to manage introduction of emotional benefits above technical features paving a new era
SHELL: retail roll out making more margin on hotdogs than petrol
UNILEVER: strategically positioning as the sauce king in foodservice
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INVESCO: first to launch The Scientific Approach to Investment
RENAULT: first to manage pan-European rollout across 7 countries taking Renault from 7th place to 4th
EMPIRE STATE BUILDING: first to turn the lights off introducing the Night Experience
Our Services:
​Driving implementation to unlock business growth
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Advanced AI-led Diagnostics
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Marketing Planning
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Brand Strategy
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Placemaking and CX
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Cultural communities
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Audience and market research
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Content Strategy
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Digital and Social Evaluation
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Distinctive Brand Assets
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Integrated Experiential
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Tech Platform development
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Influencer / creator direction